The Little Blue Book: A First Step Towards Building Our Message Machine

The GOP message machine’s first priority is to prevent information from getting out to the public. For the them, “getting out the message” is a secondary priority; they understand that the majority of Americans would rather watch Donald Trump fire contestants than listen to a commentator explain the finer points of their reactionary agenda. Progressives would be wise to take the average American’s attention span into consideration when developing a media strategy.

The GOP views the mediascape as a battlefield. The Progressives view the mediascape as a debate competition. Whenever we send out an effective attack against the GOP's agenda, within 12 hours an army of pro-GOP radio hosts, television pundits, and columnists will respond with a unified and succinct counter-attack and rebuttle. In the eyes of Americans who are uneducated about how our media works, the unified, coordinated message will always win over any insurgent “alternative” views, no matter how well researched and argued. Its considerations such as those that has allowed the GOP to shift our country’s political views to favor them.

The GOP have a list of every “friendly” media personality in America. They maintain this list down to every rural small time talk radio personality. As hard as it is to believe, such a directory does not exist for the progressives. All we have is a few disconnected “alternative” outlets. We must change this… but we cannot wait for others to do it, and I cannot do it by myself....

Thus I propose we launch a national website called “the little blue book” (the name is up for debate). This website is intended to be built and maintained by an army of grass-roots media activists from around the country. Its goal is simple: to collect names, e-mail addresses, and phone numbers of every pro-blue media personality in the country. Eventually, this network could be used to bring forth a unified message that resonates better with the channel surfing nascar dad. The website would merely be a first step to building a network that will truly take on the GOP’s message machine. So I ask, who’s with me? Who will help me get it started? What other functions could such a network take on?