How to Become an "Industry Expert" on Content Management

January 24, 2006 - 8:55pm

Tip 1: Use the word robust. And use it often. Every 5th time you use the word robust, be sure to combine it with the word "scalable". e.g. "Our vendors offer robust, and scalable solutions to the enterprise-level CMS markets."

Tip 2: Speaking of which, also use the words vendor, and end-user. Make it a point to distinguish the two as often as possible. e.g. "Well, the latest release of bloatus 5.6 offers a variety of features, and improvements that both vendors, and end-users will welcome."

By making such distinctions, you will prove to your audience that you understand the business-side of content management. Open source communists emphasize API's, collective intelligence, the ingenuity of people working under tight resources, and the human desire to create meaning out of being a part of something larger than themselves. Intelligent, business-minded people know that such fairy tales are hogwash. Quality, business driven, CMS solutions have proven robustness, and scalability that Drupal can't match. Let

I mean... true, you'll notice that tons of these huge companies have ghetto websites, that look like crap, and serve their pages in the same manner that pigs flush down low-water-usage toilets... However, you don't really think that these companies might just be putting up with the horse shit because they're trying to rationalize the millions of dollars they spent on the platform in 1996? Well, do you? You see, when a URL reads: www.fatcorporateidiots.com/?q=4543453453%servepage=yes

that means one hell of a cms. 

I can say with confidence that those who agree with me will make a fine industry experts.

Remember, big business knows the web. They have a proven track record of knowing which technologies to invest in. Seriously. We are not aware of any dot.com busts. That is your imagination. Never think that large corporations are entirely incompetent when it comes to technology.

Tip 3: Never, ever talk about open source solutions, such as drupal. Any expert knows that drupal is neither robust, nor scalable enough to compete with the enterprise-level vendors. I mean, where is drupal's business model? How will they ever afford advertising?